EXPERIENCE

Principal Designer / September ‘22 - Present
Experience Design Lead / February ‘20 - April 21
Senior User Experience Visual Designer Lead / February ‘20 - April 21
NORTHERN TRUST, Chicago, Illinois

Collaborated closely with Product team / clients to understand their business goals and translate them into effective UX strategies. Separate what people say they need from what they actually need.
Conducted user research and usability testing to inform design decisions and validate design solutions. Understand who your stakeholders really are and what you need to know from each of them.
Ensured that the design roadmap remains up-to-date and aligned with shifting product priorities. That helped to determine which features and functions are truly important and possible.
Worked closely with stakeholders and developers to ensure accurate implementation of designs and address technical constraints. Get all players in a project to agree on what constitutes value — both for users and for the business.
Developed wireframes, prototypes, and visual designs for web and mobile applications, ensuring a seamless and intuitive UX.
Led a team of designers, overseeing design projects from concept to delivery, ensuring the highest level of design quality and consistency.
Kept the team organized and motivated to ensure smooth execution of tasks and projects. This involves fostering a positive work environment and providing support and guidance to team members as needed.
Demonstrated an approach to identifying and resolving blockers and constraints that may impede the progress of design program. This includes diagnosing issues related to resource constraints, readiness, and partner performance with precision and accuracy.
Provided guidance and mentorship to junior designers, fostering their professional growth and enhancing overall team performance.
Contributed to the development of design systems and style guides to maintain brand consistency across various products and platforms.

United Healthcare - HCD Studio / June’17 - September’17, Chicago, Illinois

1. Ideate, create, and prototype new consumer offerings, experiences, and communications.
2. Design branded experiences that move from sketches to high-fidelity interfaces.
3. Participate in user research and usability testing and support the creation of materials and tools required for the sessions.
4. Apply color theory and design principles to produce best aesthetics and ease of use.
5. Engage with cross-disciplinary teams including, strategy, technology, content and brand creatives.

 Avanade / March’15 - March’17, Chicago, Illinois
         Client: FHLBC ( Federal Home Loan Bank of Chicago )

1. Creation of high-fidelity design concepts that adhere to product style standards, but also continue to break new barriers on introducing new experiences to interact with the data to customers whenever applicable.
2. Responsible for client and stakeholder presentation by designing detailed mockups, wireframes, and prototypes for every screen and state that enables to develop products that are both visually engaging, responsive and highly usable.
3. Presentation of design to product and client-facing teams to encourage feedback further refine the approach and account for final opportunities for improvements prior to development.
4. Collaborating with product QA team throughout the product development process to ensure designs are properly translating through the various phases of the development process all the way through new product launch.

 Imprint Content / January ’14 - December’16, New York, NY

• Planned, managed, designed user interface, information architecture and inforgraphics for new and existing applications across supported platforms including web, mobile, iOS, an Android for various clients like T. Rowe Price, Fidelity, AARP, Goldman Sachs, Lincoln Financial, etc.
  
• Responsible to design look, tone and feel for content marketing services.

Other Clients: Walgreens, Motorola Solutions, Freeman, Pause for thought, NBC Universal, Dow Jones, Patricia Spencer Design, Saveur Magazine, Maniar OnCocare Center, C2 Experience

Lead Web Designer,
Citi Group / June ‘10 - December’11, New York City, NY

• Designed and branded various web-based advertisements and emails marketing campaigns for GTS marketing.
• Developed and executed multiple microsite designs as per internal clients requirement and Citigroup brand standards.
• Lead a technical programming team by managing web production of GTS external and internal website for everyday content updates
  in aesthetic and timely manner.
  

Client: Citi Global Transaction Services (GTS)

Design Director,
Creative Dialogue Inc / March ‘09 - May’10, Jersey City, NJ

• Determined and executed design from conceptual thinking to production for print, identity, web, user interface and information design for various clients. Assisted in business development, managing vendors, and act as a client liaison.

Clients: Opera Solutions, Stein Rogan & Partners, Indaba Music

Visual Web Designer,
Olive Media LLC / May ‘08 - February’09, New York City, NY

• Responsible for multi-disciplinary branding, print, web, exhibition and packaging projects. Conceptualized and designed brochures, direct mails, banner ads, trade shows graphics, posters, flash animations. Provided user interface designs for websites and microsites.

Clients: Honeywell & La Cense Beef

Designer,
Mancini Duffy / February ‘07 - April ‘08, New York City, NY

• Conceptualized and designed brand identity, style guides, strategy books, promotion mailer, brochure, year in review, holiday card, internal animations, environmental graphics and wayfinding systems for various clients.
• Worked closely with marketing department to execute pitch boards and proposal books using information design system.
• Designed poster, t-shirt, coaster, badges, and signage for Sustainability Feud event.